Isolés
INTRODUCTION:
This is a project made during the hiring process for the company Isolés.
At the end of the hiring process, I was selected for project-based collaboration.
Isolés is a Danish brand based in Vejle. The company produces high-quality cycling clothes.
CONCEPT
The company produces all of its clothes in Italy - unlike its competitors who use production to a large extent in Lithuania, Taiwan, Bangladesh, and other eastern countries.
One of the goals of the company is to produce 70% of its clothes with sustainable materials - some 100% others 10%.
The key of the project is to focus the communication on the company core which is Sustainability and Made in Italy.