Eataly Copenhagen
CLIENT:
Eataly
STUDIO:
Member of the in house marketing team
ROLE:
Art Director
Photographer
Graphic Designer
Media Content Creator
Visual Merchandiser
INTRODUCTION:
Eataly is an Italian chain of high-end supermarkets, featuring 40 stores worldwide.
Eataly needed a multitasking figure, able to move from different tasks and able to satisfy the needs of the different departments of the store. I was moving from photography, graphic design and window decoration.
My tasks were to use the Company Brand Guidelines and apply them to all the digital and print material.
Advertising Campaign
Advertising Campaign created in collaboration with DDB Nordic.
The goal of the campaign was to raise awareness about Eataly's boutique with a series of 6 videos used as Facebook Sponsored Posts and 3 cinemagraphs screened in the busiest metro station in Copenhagen.
Password: Eataly18
Festivals
Once a month the store organized a festival, focusing on the season or on a specific product.
My tasks were to prepare all the material, digital and print for the festivals.
Weekly Events
My tasks, as for the festivals, were to prepare all the material for a nice and catching communication.
The brand Identity of the festival, the content for the social media promotions and all the in-house printed material to comunicate in the best way the festival inside the store.
Photographer
Visual Merchandiser
As a Visual Merchandiser, my duties were to contextualize the layout of the store following the guidelines of the monthly theme.
